HomeAsiaJapan visitor arrivals growth strong in November despite China travel warning

Japan visitor arrivals growth strong in November despite China travel warning

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(Corrects to delete ​extraneous word 'urgent' in headline)

By Anton Bridge

TOKYO, Dec 17 (Reuters) - The ongoing diplomatic rift between Japan and China has had a ⁠muted impact on overall tourist numbers as visitors to Japan grew 10.4% year-on-year in November, the country's tourism board said ‍on Wednesday.

Arrivals from overseas for business and leisure over the month ​stood at 3.52 million, pushing the total for 2025 above 39 million, the Japan National Tourism Organisation said.

The figures to the ​end of November 2025 already exceed the record annual total of 36.87 million people logged in 2024.

Growth in visitors from mainland China slowed to 3% in November, far below the 37.5% growth across the whole year to the ‌end of November 2025 compared to the same period the ‌previous year.

A diplomatic dispute following Japanese Prime Minister Sanae Takaichi's remarks about ​Taiwan, the democratically governed island claimed by China, prompted China to urge its citizens not to travel to Japan in ‌mid-November.

Chinese airlines offered free refunds for flights up to the end ⁠of the year. Tourism-related Japanese stocks such as ‌department store operator Isetan Mitsukoshi ​and Tokyo Disneyland operator Oriental Land were battered in the immediate aftermath of the travel warning and have yet to ⁠recover.

Mainland Chinese tourists have ⁠nevertheless made up the largest cohort of visitors to Japan so ​far in 2025, accounting for nearly a quarter of the total.

(Reporting by Anton ‌Bridge; Editing by Stephen Coates)

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