HomeAmericaStarbucks Korea head fired after promotion sparks public uproar

Starbucks Korea head fired after promotion sparks public uproar

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SEOUL, May 19 (Reuters) - ‌South Korea's food conglomerate Shinsegae Group ​has fired the head of Starbucks Korea after a promotion campaign ⁠sparked public uproar on the anniversary of pro-democracy protests.

• Shinsegae, the South Korean licensee of the U.S. ​coffee chain, said in statement on Monday that Chairman Chung ‌Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out "inappropriate marketing."

• Hours earlier the South Korean coffee ⁠chain launched a "Tank Day" promotion, which South ⁠Koreans saw as a reminder of military tanks ramming protesters who fought against dictatorship in 1980s. The promotion offered discounts to customers who bought tumblers. The ‌campaign used wording that recalled a former South Korean ⁠official's explanation for the death ‌of a student protester in 1987, ​who was found to have been tortured.

• South Korea marked Democratisation Movement Day on Monday, the anniversary ‌of the student-led Gwangju uprising. Hundreds, ​and possibly thousands, are ⁠believed to have been killed when citizens ‌rose up against military dictator ⁠Chun Doo-hwan on May 18, 1980.

• Starbucks Korea posted a statement on website apologising for the promotion.

• President ​Lee Jae Myung ‌said on X that he was "enraged" and demanded the company ⁠apologise to families of ​people killed during the uprising.

(Reporting by Heejin Kim; ​Editing by Sam Holmes)

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